VICIO X GROSSO NAPOLETANO X JEKES

Creative direction, Experience

We delivered a football + gastro experience in a collaboration together with three of the most relevants brands in the street food ecosystem: VICIO (burger), GROSSO NAPOLETANO (pizza) and JEKES (kebab). Our aim was to celebrate the Third Half Culture through the connection between football and gastronomy.

The event consisted of a series of quick football matches in ‘winner stays in’ format. After the games, we produced a 10 meters long table where players and guest could enjoy the Tercer Tiempo, a dinner consisting of VICIO burgers, GROSSO pizzas and JEKES kebabs.