ADIDAS COMMUNITY CUP @BERLIN

Design, content, community

Talent curation, jersey design and content production for adidas Spain Team at Community Cup 2024.

On july 2024, adidas celebrated the full spectrum of football culture hosting the Community Cup, a friendly tournament that brought together 8 teams from the creative industries all over Europe. Each team designed and wore their own custom adidas jersey as they played it out at the Home of adidas Football in Berlin.

Matinal FC was selected to represent team Spain, curating a selection of local artists, models, photographers who participated in a two-day experience, including a dinner and Euro 24 quarter-final watch party, and the Community Cup tournament the following day.