CONTENT
We delivered a Pop Up experience in a collaboration together with the mutable store and creative office Bate Social Store, consisting of an ephemeral installation. Our aim was to reproduce the community that is generated around a football pitch, with a table football piece (in Spain we call it futbolín) customized by local artist Javier Mars, as the representation of the stadium. We also designed and produced a 3-piece capsule collection inspired by the concept of playing at home.
For a week, the pop up hosted a full 360 agenda with diverse activations, such as an opening party at the gallery, a football session, or a round table featuring a conversation between various football creatives and pro football player Borja Iglesias.