We’ve worked with Spanish music artist Aitana to create her merchandising limited capsule in collaboration with adidas, for the Metamorfosis Season 2025 Stadium Tour.
The capsule is inspired by the codes both Aitana and adidas share: the energy of the show, legacy, community. This ‘collective’ concept is reinforced by the hero pieces of the capsule, a Firebird jacket and football jersey, sense of belonging icons, that are closely linked to the stadium and fans, closing the narrative circle of the collaboration.
We’ve also conceptualized and produced the visual campaign for the capsule drop.