PULL&BEAR x FIFA WORLD CUP 26TM

Creative Direction
Content
Activation
Creative direction, concept and execution for FIFA World Cup 26™️ Collection for Pull&Bear.

We join P&B to conceptualize and shoot the FIFA World Cup 26™️ Collection photo campaign. To celebrate what is happening on the margins of football, we also bring the performance into an unexpected context and build a 3v3 pitch inside a medieval castle, hosting a football tournament for friends & family.  

Creative direction, Concept & PR by MATINAL
Campaign & event production by Odyssey
Set design & production by BATE